Dear Creator,

Here’s the scoop.

Book of Worlds draws from over 15 years experience in small business, to give you all the tools you need to:

1. Nix the search for fleeting marketing tactics, and flat out ignore your competitors, as you build a unique business that stands alone

2. Create a business that people love to be a part of, and don’t want to leave

3. Make more sales, more easily (you may even have to vet people who seek you out)… without sales tactics or overcoming objections

All without having to run crazy discounts, spend hours on social media every day or follow all the trends…

How??

World building gives you a different lens for your marketing, and building your business in general.

In fact, it’s almost like you are putting your marketing on steroids. Book of Worlds teaches you how to create a ‘depth’ to your business that you never thought possible. In a way that builds your brand, business strategy, marketing and sales.

You can finally drop the latest marketing trends that plague social media.

As you build your unique ‘world’.

Now world building is a deep and layered beast. So…

Here’s a look at what’s inside

If you’re used to business marketing books, or watching instagram for business tips, this stuff may be new to you. This is a different approach to looking at your business, that taps into exactly what novelists, screen-writers and game designers have known for decades.

When you apply it to business?

It helps you to build out something people seek out, and want to be a part of.

Now the total subject of ‘world building’ is far too big to cover.

And there are much better people than me to write about that.

In this book, I cover specifically how we see this play out in business.

- Create a unique ‘era’ for your business that makes it highly addictive (see pg. 25)

- Have absolute clarity for your marketing as it gets more crowded and noisey online

- Set an overarching ‘meta’ of your business world that you can come back to for all your brand and marketing needs

- Go beyond ‘networking’ to set up ‘allied worlds’ that build your audience and status (see pg. 41)

- Bring out the characters of your business world, so your audience can build a deeper relationship with you (see pg. 55)

- Use the ‘stories’ of your business for never ending marketing fuel (see pg. 73)

- Clarify and leverage your “business mission” to attract dream clients and have never-ending content (see pg. 81)

- Tap into the geography of your world to build local authority and even position as the ‘mayor’ of your town (see pg. 89)

- Create your own ‘language’ for a stronger culture (including a secret straight from a conversation with Seth Godin). See pg. 95

- Use the ‘lineage’ of your world to build trust and strong positioning as a leader in your industry (see pg. 109)

- Use the Alfred Hitchcock trick to create a colour and ‘tone’ of your world for much stronger brand (see pg. 125)

Let’s pause here, because this looks like a lot to absorb…

“The Book of Worlds” is 200 pages, and there are fourteen world building “elements.” You can either go through all of ‘em. Or, pick and choose as you put them into practice. Each element has examples and stories. Including exactly how we have implemented this in our businesses.

I’ve also included a few short prompts at the end of each element.

To make it easy to implement for your business.

After the fourteen elements, we get into the real gold…

In the back end of the book, we do a deep dive into three industry leaders who deploy world building at scale.

So you have more examples of what it can look like.

(Although any direct copying is always futile).

Including:

+ How a fashion designer used world building to become an international cult brand in six months, using just her phone (pg. 147)

+ How the personal trainer ‘everyone loves to hate’ uses world building to turn his one-to-one service into frothy community. Pg. 141

+ The entire ‘behind the scenes’ for a world building strategy a small gym used to stand out from the crowd, and attract a boatload of clients from other gyms (pg. 152).

+ A ‘never seen before’ interview of two business owners on what it takes to implement world building (pg. 154)

You might be thinking,

“Great. But is this really practical for growing my business..?”

“If world building helps with marketing… what about actual sales??”

If you have a service business, you can probably already sell one-to-one no problem.

But what happens when you get busy?

Or when you want to sell to the masses?

People try to build funnels, or sell direct from social media. But it can feel pushy and even repulsive.

In fact now, a lot of your audience just won’t tolerate those tactics…

One cool thing about a world building approach is that it does the ‘heavy lifting’ for sales.

Rather than trying to ‘sell’, you create a feeling or emotion that people associate with your world and become addicted to.

People buy from you because they want your service and they want to go deeper into your world.

You no longer have to rely on the perfect sales launch or how to handle objections.

(In fact, with world building, you don’t really get objections).

Still, I have included seven behaviours you can use to make sales even easier.

And will help no matter how built out your world is right now.

These are specific ‘approaches’ that I have used in brick and mortar businesses, as well as online.

(This is outlined on page 185.)

The times of making claims on social media and hoping people buy are gone.

While agencies are scrambling, and entire waves of coaches, consultants and service businesses don’t know what to do next, businesses that are building unique ‘worlds’ are leading the way.

They’re not only creating profitable businesses.

They’re building fun and engaging worlds that people love to be a part of.

Now it's time for you to start building your own unique business world… Turning your service into an addictive magnet your clients can’t get enough of.

Note - every book includes free postage worldwide.

And no returns.

So consider your purchase carefully.

Click the link below to buy “Book of Worlds” today:

(AUD $59)

John Marsh

“You think you have to be the best at posting and hashtags and, and whatever you have to do. But, you don't. You literally have to, like you say, build your world,  meet people who you can build your world with, share it with people. And that's it. And it sounds crazy, but that has simplified content for me and grown my business way more than “before and after” photos, you know, or perfect photos. All that kind of stuff. It's, crazy. It's so easy now. Like I love it”  - Courtney Brown, Nutritionist